American flooring, made to last.

LifeProtect flooring draws inspiration from timeless, authentic wood designs. Engineered for durability, it provides ultimate protection against scratches, fading, and water, delivering dependable performance for everyday living.

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  • LifeProtect scratch resistant icon

    Scratch Resistant

    Equipped with an ultra scratch-resistant wear layer (AC4), offering ultimate protection against pets, kids, and incidents.

  • LifeProtect Waterproof Icon

    Waterproof

    Waterproof with up to 74 hours without water penetration; suitable for kitchens, bathrooms, and other risk-prone areas.

  • LifeProtect cleaning icon

    Easy Cleaning

    Steam and wet mopping allowed for easy cleaning and maintenance.

  • LifeProtect Fade icon

    Fade Resistant

    Resists discoloration from sunlight, household stains, and daily traffic.
Playful dog used to represent LifeProtect pet-friendly flooring lifestyle

Designed for kids, pets, and everyday life practicality.

LifeProtect is waterproof, petproof, and ultra scratch resistant. Supported by warranties.

Design: Authentic texture, embossing, and wood design

Wear layer: Two times more scratch resistant than most 20 mil vinyl

Wood core: Natural, ultra dense, and low indentation core

Locking system: Ultra tight locking system with sealed edges

Plank thickness: 12mm thickness, twice the thickness of most vinyl planks

Proudly made in the USA.

LifeProtect is made locally in the USA, providing reliable quality and delivery while supporting American jobs.

LifeProtect 12 mm Echo waterproof wood-core flooring installed in a living room

View LifeProtect flooring installed in your space!

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